If you are a regular in the blogosphere you may have heard a few things about this new project of ours. It’s The Co.’s first ever footwear collaboration with one of the pioneers of the “grown folk sneaker” Etnies Plus. After my first few sit-downs with EP designer Rob C., it was evident that this one was going to be special. In this case, inspiration came from nostalgia. Both of us remembering the boots/shoes our father’s wore, how they heavy and uncomfortable they were, and how hard they worked in them. From there we set out to make a work boot that any man could wear day in and day out. In the office or in the garage these boys were made to work and feel good doing so. The “Califas” boot won’t be in stores until the fall, but don’t worry, we’ve got plenty more to cooked up until then.